Turning your hobby of cake making or bakery business can be very exciting. You surely have fun as you will be starting something that you love to do. Apart from this, you will be happy as you will make be able to bring sweetness in the lives of others with your delicious foods, lovely cupcakes, and beautifully decorated pastries!
But with being artistic and planned with your delicacies, you have to the same when it comes to the name. You cannot randomly mix up any letter out of 25 and put it. There are a proper plan and strategy that is required to stand out.
To name your bakery is your chance to spread the message your business name conveys to the target audience and others. Choosing a name is an essential milestone by starting a business. The process can be sometimes challenging if you don’t have any prior planned name. You have to have that thirst to quench perfect name.
Why?
The name of your bakery should highlight the most important aspect of your business. Whether your marketing goals focus on location, culinary excellence or the familiarity of a first name, start with a process that helps you cover all the bases in choosing the perfect name.
Everyone loves bakery food. But to attract customers, your new bakery’s name should grab their attention. It should have that WOW factor!
Even, if you have planned names in your mind, but before finalizing – Think Twice. You have to decide a bakery name to create business cards, social media pages, buying website URL, etc.
SO, to help you with this conundrum, we’ve put together a comprehensive guide, with tips, on how to name your bakery-
Research
If you’ve got a name for your bakery, the research there should give you ideas for words, phrases, and concepts that fit your brand. It is essential to focus on your brand’s core values while choosing a name.
Do a Google search and a business name search to ensure that the name is not already in use. In the offline process, check with your state. Check with them to find out if you can place a hold on a business name or if you will need to register your business to secure the name for your use.
With this, also research your competitors. Make a list of your competitors. Deeply study what type of names they are using. Have they named their businesses using similar-sounding words or phrases you are using? This will help you in knowing what type of names you should be avoided to make a mark in the industry.
Know Your Core Message
Your Name Should Mean Something to Outsiders for sure. But first, it should mean something to you. Imagine a scene while growing up an investor asks you about the message behind a name and you are Null. Well to avoid it know the core message you want to deliver.
A friend of mine named her bakery KIT- KIT. When KitKat chocolate arrived at her place she was in 5th standard. He Grandfather used to bring it for her every day. This was how she introduced herself throughout the school.
So when she started baking for fun and had to choose a business name, KIT-KIT bakers was the logical choice. It was personal, it was slightly punny (which is so her) and made sense. So this is Pun is KIT-KIT in North India is someone who never stops talking.
Also, to find out what you want to convey, pen down some taglines and business attributes. See, if they are conveying the message that you exactly want to communicate.
Target the Potential Audience
Now if your Brand name makes sense to you, you should check if it makes sense to your audience also. After all, they are your bread and butter. In an outsider’s subconscious mind they’ll be thinking: “Yes, you are the baker, but how does that benefit me?”
To solve this, keep in mind the different factors like Location, Type of class, specialization, lifestyle, etc. Use geographical names, such as with Stan ford Pastry Shop or to say Ottawa Baking Co. A bakery that specializes might choose Cookie Factory or Cupcake Company.
A brand name preceded by the word ‘On the go’ will, I think to attract the customers who would like to have fast service. To grab the attention of youth or late working people, you can go with ‘Midnight Munchies’ kind of a name.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to.
Brainstorming
Have a brainstorming session with someone to come up with bakery names. It can be your family, your friends or your work partners. Take views from all over. You never know from where you can get the right click!
Make a list of words you associate with bakeries and baking goods. Decide if your bakery is a shop, shoppe, company, boutique or other business type you might include in the name. Think about the name with a possible logo and how it will look. Try some of the names out with family and friends. Settle on a few potential names in case one or more names do not survive the process.
One important thing is to make the brainstorming interesting. Make the session little interesting and creative so that people can come up with some unique and creative ideas. Before everyone leaves the room, make sure that everyone is clear about the mission and vision of the idea behind your name.
The name Selection
Once you are done with the Pre processes, it’s time to gather all the information and start choosing the options.
The first thing before finalizing is to check the pronunciation. Foreign languages have so many beautiful words that sound grandiloquence. BUT be very careful with these words.
You might like many French words like “Toujours” because it’s beautiful but just think. Think will at least 90% of the people in your city understand what it means? Or do they even just know how to pronounce it?
I know a baker in Canada called Bake Toujours. The word means Bake Always. She can totally do this in Canada because most Canadians understand French as it is their official second language.
Whereas, in South Africa, this would not work at all! People would spend the first 20 seconds on her website trying to figure out how to pronounce this weird word. And eventually might then give up. What a missed opportunity if you are delivering around the globe!
So make your Bakery name easy to understand and easy to pronounce.
Check out Digital Presence
As I always say – Digital is the new normal. You have to be super sure of your online presence.
If you are choosing an online business, then it is important to check the availability of the domain name. You just cannot register a name that someone already using. Ideally, both the business and domain name should be the same order. After all, that is your identity.
Also, make some insurance. You obviously don’t want anyone to steal your brand name. Trademarking your name is an option, but it can be very expensive, stretched out process. But if you are possessive about your name, go for it.
Secondly, your social media handle. Social media is a great way to connect with the larger audience, especially when you are a startup. Today, almost every business has its own social media page design. It is important to check if the social media handle for the selected name is available or not. If not exactly, try to use some special characters and work on the space in between.
And this how your half battle is won.
Here are the list of Bakery names we have compiled. We hope these can you to come with the idea of your Bakery name.
- Fluffy Buns Bakery
- Tiffany’s Bakery
- Spoons of Happiness
- Bowl of Sweetness
- Happiness in round
- Cafe Delicious
- The Custom tastes
- Home Sweet Home Dessert
- Sweet Pies
- Sweet Sensations
- Your Desert Shop
- Happiness in one go
- Sweet Truth
- Bringing Sweetness
- Sugar lips Bakery
Conclusion
While starting a bakery business, there are a lot of things that need to be taken care of. This hectic schedule by choosing the right location, food products, interior design, online bakery etc. can be super tiring. But coming up with the right name is the most critical task. Keep in mind that your brand name reflects your business services and overall image. Make sure future expansion plans don’t render the name obsolete. Your business name has the potential to attract customers. So, in any case, never underestimate the power of a good name.
