Sitting here on my desk, I wondered what is the most important piece of advice for the bakery business owners! Logos or recipes, just kidding! logos it is…
Designing a logo for bakeries can be really crucial for the success of a bakery business especially in the beginning phase of the business in terms of a consistent brand image of the bakery and a logo which doesn’t look anything like just every other bakery business which might create a problem with associating the brand with the logo and posing it to have some unique values.
Here are tips for designing a best bakery logo, First of all I would recommend making sure that the logo should is simple, memorable, the design should be timeless and not associated with a design trend otherwise it will die sooner than you think, it should be scalable, and last but not the least it should be recognizable and relatable even when the logo is in reverse, single colour or black ( It shouldn’t lose its value or the meaning ), Choose fonts & Colours wisely, when we are making a bakery logo the colours are mostly bright because of a reason. These tips are important while considering the overall outlook of a logo.
When it comes down to different elements of a logo design it can be tricky too. For instance, when the business owners are planning to do a logo design they do their research and start to consider what they like or don’t like, they get things done according to their like or dislike I will talk about this later into the article. But what I want to say is that the fonts or the other logo elements shouldn’t be picked randomly but it should be done carefully and with an underlying thought or the character of the business which only a good designer can tell after doing a whole lot of research and brainstorming.
One pitfall that you should avoid is attaching your subjective judgements and emotion to the things when you are doing business this would the most important advice. Business decisions shouldn’t be made by getting influenced by your emotions. Having said that let’s dive in a little deeper in each and every detail how you can have the best logo for your brand.
1. Keep the logo simple-
I cannot put enough emphasis on this one the logo that you are planning to have or you are going to design, just try to make it as simple as possible. It has been proven again and again that no design is more powerful than a simple & minimal design. If you would look at the big brand’s logos you would find one similarity in almost all of their logos. They all have a logo which is so simple that it would come to every designer’s mind, that they would have designed the logo themselves and trust me I am also been through this when I was starting my journey as a graphic designer. This thought has always struck my brain that why are they asking for so much money for this simple logo. It is not the shapes and forms but the thought and strategies behind it, this will be the topic for another time. Let’s come back to simplicity. One thing you should realize is that simplicity doesn’t mean that it can be done by everyone but regardless of being simple it has not been done or tried. So you should try to play with minimalism and simplicity.
2. The logo should be Memorable-
I once read this somewhere that a good logo design can be sketched or doodled by almost everyone with the least amount of effort or the thought, which results in better retention of the brand. For example, look at McDonald’s logo it is so simple that even a child can doodle it. Now, to achieve this is not that easy of a task. Simplicity is one of the elements which helps to achieve this but that alone is not going to work quite well. To make a logo memorable you need to play with every card that you have in hand, use the colours wisely and thoughtfully so that it can stimulate a certain emotion or it can communicate a certain character of the brand that people can associate to, last and the most important advice for making a memorable logo is STOP! Please Stop USING BLOODY, OVERUSED CLIPART, it’s a cliche. Stay away from clipart do not even think about it (This one is the most important advice that I can give you, I will give more detail in another article for why you should stay away from it).
I can understand that sometimes some clients push you to use clipart because they think it is best for their business. As per your best knowledge you should make him aware of the wrong he is doing to his brand image, you cannot do much is the client doesn’t want to listen but just try your best to convince what’s best, this is my request to you because as a Logo Designer we should tell them that we want the best for their business and they should consider having a different opinion.
3. Design it to be Timeless-
This is probably the biggest mistake a designer or the business owner can make. To follow a design trend is like you are excited to go on a road trip on a road with a dead-end couple of miles ahead. This might be a very bad example but I am sorry, cannot think of a better example than that. A design trend has a very limited life. It will perish and then your logo would be outdated, so make sure your logo is free from any design trends and follows its own design language. A timeless logo would result in an additional amount of money that you would have to spend when you would have to redesign that good old logo of yours which is not that jazzy anymore. And when you change your logo your customers might be shocked because they have already associated with your brand with the old logo. And unlike big brands, you don’t have a buttload of money to put into marketing and advertisement to retain the customers.
4. Vouch for the Scalability of the logo-
Usually, designers overlook this one but this is as important as being simple and timeless. Let’s say that if the business is in its initial phase, you have no plans to print your logo on different collaterals but only a website or maybe also on a visiting card for that ego boost and moment of proud that you get when you hand over your own business card with your name and your business name over it.
While designing you should keep in mind the factors like the logo shouldn’t lose its identity when it will be printed on different odd sizes like a huge billboard, or a small pen. Your business might be a small scale business in its current phase but it has the potential to be huge in the future. To establish that you can use the design grid system for the logo design. This way the originality and the uniqueness of your logo would be intact on various sizes of prints. So, you should consider your business as an already big business and get the logo designed keeping that in mind, just ask yourself would this logo be fine if your company is a million dollar company and make sure that the person that has been hired for the designing of the logo is competent enough to fulfil your expectations. I myself design each and every logo of mine like that and trust me guys you would just raise your standard of the final logo design because you know when there is a scope of improvement whether it can be as small as the text placement or just the letter spacing
5. It should be Easily Recognizable-
This can be the most important tip if you want your logo to be iconic in the future, Basically what this means is when someone looks at your logo straight away they can recognize what brand is it for. This can be achieved easily by following all the tips I have given above and then making sure that the logo is so distinct that it would not be a problem to recognize it if I changed the colour of the logo to black or any other colour, for instance, if you are looking at the puma logo with changed colour would it hard for you to realize it is puma. I don’t think you would have any problem doing that. So this was the final tip for the best bakery logo design.
6. Choose fonts wisely-
You would have to decide what font would be best for your business in the long run that would help your customers to associate with your brand easily, And in some way or the other, the font relates to the nature of the business. For instance, the fonts for a professional business can be much different from a fast food restaurant. You just need to understand fonts and think in a little bit of depth to understand it, and I can assure after some time it would just come to you naturally.
7. Colour is an important factor-
Every colour has a different implication and also every colour stimulate a different emotion, It is not a coincidence that most of the fast food stores like having Yellow and Red colours in use and Professional companies have a certain colour palette that they are playing in. You shouldn’t just go with your intuition when choosing colours because it can be very disruptive or constructive for getting your logo to be seen as an authority in your business and not just as a startup. So next time before choosing a colour palette do thorough research for it. You need to be clear about what colour might identify with the business better.
That’s it, for now, guys, I will get back with some other useful information to expand your creative thinking.
And yeah, What do you think should be on the top out of all these tips?
Comment down below.
