Surely it must be your passion to bake cakes, desserts, bread or something else and you want that feeling of freedom while earning with your passion. Being your own boss is a very good feeling but there are certain downsides as well and being responsible for everything is the biggest.
The name that you are going to choose will also define the success you are going to achieve with your business. And trust me if the name isn’t right it can impact your business in a negative way. Surely it may seem overwhelming, but it can be a lot easier if you follow a blueprint to come up with a perfect name for your business that will also contribute to your business’s success.
The answer to the question is that your bakery name needs to be unique & memorable, stay away from unusual words or an unusual alphabet to make it unique, keep it simple, try to make sense with words, Think of something Relatable by the domain or the market you are in, don’t box yourself by choosing a name which relates to only certain line of products otherwise it would be hard to expand in future, and the last and most important advice would test your name whether it is available.
Now let’s discuss each of the Tip in detail below
1.Unique & Memorable-
First of all need, you need to keep in mind that the name you are going to choose should be unique. It should not remind people of some other business in your niche or outside, they shouldn’t feel like they have heard the same name for another company.
This will enhance the recognizability of a brand which plays an important role in the business impact and success.
And by making it memorable you increase the stickiness factor of your name and will more likely to remember your name whenever they would need a product or services that you are offering.
This will also help you to stand out in the market, which will be really helpful for your business in its initial stage. Otherwise, brands spend huge sums of money for their name to shine through the crowd of competitors.
2. Stay away from the Unusual-
Too often, people give a name with an unusual alphabet or a spelling just to make their name unique or to get the domain name of their choice, but rather you should think of names which hold a meaning inside the mind of the people, and they do not have to put their minds to work just to remember the exact spelling of your name.
An unusual name makes it even harder for people to recognize your brand.
It doesn’t make sense if your customers need someone to explain the meaning of the word.
Think of a name which is going to be easy to pronounce and remember. And to make something easy to remember you need to use a name which they are already aware of.
3. Keep it Simple-
Simplicity is the key to success. Even when you are choosing the right name for your bakery. Try to keep it crisp and short. I come across a lot of brands who have a long name, it seems like they are trying too hard to be understood, but let your marketing does it. Keep your name just to give a basic idea about your business, or something that is just sufficient and relatable.
Your name doesn’t need to tell them everything about your business, so do not lose the essence while trying to add too many details. It just needs to be something that can help them recognize your brand by being unique and relatable.
4. Try to make sense-
I can understand that you are inspired by the names like google or yahoo but those are just a few brands that have succeeded, a lot of names have failed that you do not know about.
It can be a huge risk to try a name that doesn’t make any sense or builds up any picture inside the mind of the consumer, or your target audience. All the brands that you have been inspired from took a long time to build that picture and persona successfully. Also, it took them a surmountable amount of money on marketing and campaigns to make it this big.
My suggestion would be to pick a name which already holds some space into the minds of your customer, that can make your journey from struggling to a successful business a lot easier.
5. Think of something Relatable-
When you are sitting down to choose the name of your company, you need to choose something that is relatable to your niche.
Do not just choose a name because you want it. You need to think about the customer, your name should be remembered very easily once they are thinking about the services that you are offering or the niche that you are in.
A name that lies nowhere close to the business that you are in or the nature of the services that you are providing might be a little risky and it may take a little time for customers to be able to remember.
6. Don’t box yourself-
A lot of new entrepreneurs or business people make this mistake too often, but make sure your name just doesn’t relate to just a certain type of services or just a niche market that you are in. That might be a constraint for you to build your business and expand it, even more, when you are successful in a niche.
You need to have a plan that when your business would be successful in a particular niche you can easily get your hands into more products or services to your business which are relatable and are not too different.
7. Check for the availability-
While sitting down to choose a name for your business, you don’t just think of a single name and wish for it to be the final name. In most cases, it is not that easy of a job to decide a business name, because there are a lot of businesses that can have the similar name as yours which might create a problem in trademarking or registering that name.
And if you leave this part it might cost you a lot. Either you would have to leave the name when someone claims it to be theirs, and you also you need to make sure the domain name is also available because it should be the same as the name of your business.
You need to consult the patent offices to check for the name that you are thinking for the business. And for the domain name, you can check any of the sites that are selling domains on the internet.
So have a list of the potential names that can work well for your business and then check for its availability.
