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How packaging affects a bakery brand

Bakery Branding, Branding, CommunicationStrategy, Design Business, Market Communication, Marketing

November 30, 2020/By Mannat Dogra

Steve Jobs once said, “Packaging can be a theatre, it can create a story.” Indeed it is true! Don’t we get super excited when we come across beautifully packaged articles? A gift, when packaged...

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Logo Designing Essentials for a Bakery

Bakery Branding, Branding, CommunicationStrategy, Design Business, Market Communication, Marketing, Set-up a Business, Uncategorized

November 19, 2020/By Mannat Dogra

It is scientifically proven that visual images can affect people’s emotions, even before they are consciously aware of it. More than 90% of the information our brain receives is through images and visuals. Our...

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Top Controversial Marketing campaigns of all time

Advertising, Branding, CommunicationStrategy, Market Communication, Marketing

October 29, 2020/By Mannat Dogra

Top Controversial Marketing campaigns of all time It is a constant endeavour of brands to uplift their marketing campaigns one way or another. For a brand to succeed, its visibility is of prime importance. This...

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Tips For Building Your Personal Brand On LinkedIn in 2020

Advertising Career, Branding, CommunicationStrategy, Digital Branding, Interactive emails, Personal Branding, Social Media

October 28, 2020/By Mannat Dogra

Have you ever been asked, "What is the best place to build your Personal Digital branding?" I am sure the most common answers you have answered like “Instagram is the new Hype” “Everyone is on...

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Key Aspects of Good Brand Management

Brand Vlue, Branding, CommunicationStrategy, Design Business, Digital Branding, logos, Market Communication, Marketing, Social Media

October 24, 2020/By Mannat Dogra

Branding is a psychologically driven concept. I say this because to me a brand is more about consumers’ perception rather than just the logo, name or tagline. These elements contribute towards creating a foundation of...

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Tips to become successful Content Creator

Advertising Career, CommunicationStrategy, Digital Branding, Digital Marketing Trends, freelancing, Influencer Marketing, Market Communication

October 17, 2020/By Mannat Dogra

Remember how we used to say “I want to become a doctor when I grow up”? That’s in the past now. Now, the kids have explored their options. One of them is they want...

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Branding vs. Advertising vs Marketing: Know the Difference to Grow

Advertising, Branding, Business, CommunicationStrategy, Digital Branding, Market Communication, Marketing, Social Commerce, Social Media

October 4, 2020/By Mannat Dogra

We often come across terms that over a while become synonymous to each other. Their true meanings went astray. With the intent shed some light on one such scenario, I decided to discuss some...

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The Ultimate Guide to Successfully Rebranding in 2021

Brand Vlue, Branding, CommunicationStrategy, Social Media

October 3, 2020/By Mannat Dogra

While starting a new business, many owners don’t give much attention to branding beyond the Logo and Name. That’s because most business owners believe that the brand identity of a business is nothing more than...

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Tips to Build Better Social Media Presence

Branding, CommunicationStrategy, Digital Branding, Digital Marketing Trends, Market Communication, Social Media

September 20, 2020/By Mannat Dogra

It will be not wrong to say that “Social Media is the most powerful tool of Digital Marketing”. No matter what is the size of the business, everyone wants their Social Media Presence. Be...

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In times of Coronavirus, how should brands do Communication?

bakery branding, Brand Vlue, Branding, Business, CommunicationStrategy, Digital Marketing Trends, Market Communication, Pandemic Communicatio, Social Media

September 18, 2020/By Mannat Dogra

It was 31st Dec’2019 and the world was cheerfully celebrating New Years’ eve waiting to welcome 2020 with open arms, expecting the next year to be positive and full of opportunities. Who would have...

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