Logos are everywhere; even right now you might not have focused your attention there. Before diving into this article lets just stop for a moment and see what logos you can see around. Just in case If you have missed this computer screen in which you are staring at you can find a couple of logos.
No matter whether we like it or not, we are subconsciously interacting with brands and their logos. They are all around us and they are constantly affecting our buying decisions. It is not that we are finally taking the decisions, it is what that has been communicated to us which help us form that decision. A Logo is the cornerstone of your brand identity. Whether you have a new business or one that is established, you should always have a consistent and powerful logo for your brand.
You think you go for a certain product when you buy something and look for features. Absolutely! Don’t we go for products and brands that have communicated to us and they have helped us to identify the brand.
The most important purpose of a logo is to identify itself and connect it to a brand easily with the values that they want to portray in our minds. So, what else is there other than controlling our minds? Let’s outline the critical importance of logos for your business. Read on to find out why you need a professional logo:
It is more than it looks! (The underlying strategy)
You might think that it is just something which looks appealing or pretty, but that is not the whole truth, good logos are strategies materialized itself into a good visual. It is capable to stand for much more than it seems, but it does it very smartly.
Most of us cannot realize why exactly we think differently about different brands even in the same niche, For example, let’s take mobile phones. Although the purpose is the same the feelings associated with it is very different in different brands. For instance, take iPhones and other brands that you can remember. By itself, your logo is little more than just an image. It is up to your branding strategy to turn that image into the spearhead of your marketing efforts.
Do you think brands would let us associate those feelings and thoughts to it randomly? I don’t think so and I think you do agree with me on this.
Logos and brand identities are well thought out and smartly operating, strategic tools which helps the brand gets Established. In Today’s saturated market, a good logo can mean the difference between obscurity and success. In emerging markets, an efficient logo design will help you get ahead and stand out from the crowd.
Rule of 3S (Keep it Simple, Short & Smart)
A logo is an empty canvas it shouldn’t be filled with all the information. Let people portray it, just help them to form that big picture with your campaigns, marketing and let the time do its job.
When you look at the logo of Microsoft Windows or even Coca Cola, can you find any hidden meaning into them? I think not, because there is not any hidden meaning. Logos are made to pique your curiosity to get to know the brand or to buy their product, but not to give you a secret code to decipher within them.
With time, your marketing strategies and advertising campaigns will give a certain meaning to the logo that you will have for your brand.
Why are they such a big deal for businesses and brands?
They are really important due to a couple of reasons that will shape your logo for maximum efficiency.
The symbol of individualism – They help to identify the brand
A logo printed on anything communicates who you are to your customers. Through successful brand campaigns and good marketing strategies, people will get reminded of the values that your business stands for just by looking at your logo. For example, Amazon’s A to Z smile logo is clean and efficient. It indicates that the company will get you everything, from A to Z, straight away.
Your logo printed on different products, collaterals or anything else will give a sense of individualism to everything that can be recognized by your customer and it would be valued more by your loyal customers.
They facilitate brand loyalty
Have you ever thought why people tend to buy more from a certain brand and get attached to it? It is the emotional value that a logo encourages in the customer. The perfect example would be Apple. People are so attached to the brand that they would not go anywhere else. It is not like Apple has the best configuration or even the looks, but still, all of us would love to have an apple rather any other product (ahem Windows). I also prefer to work on an iMac rather than my windows device even when my windows work just fine. There is no huge difference. It is about mindsets and not the product. Or nowadays, also a little about the show off on social media.
We have different beliefs attached to different products like we feel different when we use apple. Although there is not so much different about it, it is just another device to operate. But still, designers like me, and other fans of apple will keep on giving profit to the company by constantly filling our urge to be special and different from everyone else.
So, with a good logo and consistent branding, you can enrich the customer experience. You can also make sure that your brand stays fresh and relevant in all the competitive markets.
They impact the customer experience –Â Interacts with your customers
A logo is the foundation of your brand identity.
Imagine a situation where you are god and you are creating a human. You have given him a great chiselled body like Arnold, good height like a normal basketball player, now it is the turn for his face. Would you just go with a small asymmetrical face? You can call me shallow later, but let’s just be truthful about it. I don’t think so, we would give it a strong jaw line, which would just compliment that personality, same goes with a logo.
It is the face of a business. And you are building your business to be strong and impactful. Do not just settle with a normal logo. I apologize if this analogy was a little bad lol! BUT the point is you don’t just hire someone who can make a cheap logo. Or Don’t hire some logo maker online website, treat your logo as an important part of your business and make it less impactful.
When your product is on the shelf, then the chances of it getting picked up don’t depend on the ingredients inside of the bottle. It is the visual impact, the packaging and the logo. Pay attention to your logo.
They distinguish the brand from the competitors
Do you want to seem different from your competitors in your area? Well, your logo has come to the rescue?
As they say, First impression is the last impression. First impressions count when it comes to branding, and your logo will be your main weapon to stand out from the crowd. Dare to try something unique and different for your logo. Don’t just think about something that is already there. And never let people relate to if you want them to think this is just one of those bakeries in case the logo is for a bakery.
To stand out you need to be creative, try something unique that has never been done before. Look at the apple logo it is something that is unique as well as something ordinary. That’s what happens when you mix simplicity with creativity.
The importance of logos can’t be overstated. We are glad to offer business ideas and logo design tips to help you succeed! You can check in our portfolio section, the logos we have created and decide the fate of your Brand.
