DieUmfrage is a German word which means opinion poll or taking a survey, and that is what this brand is about they exist to take the unbiased opinion and survey from people on various topics and they do it through the medium of their website and their app. Just as the nature of this brand our objective was to come up with a concept or an idea that can be based on the insight of its very name.
Hence we started working on the logo that can work well for their website, app and every other place where their logo might appear since the brand was planning to use their logo on diverse mediums. We filled our journals with a lot of sketches, from at least twenty concepts this was the concept which portrayed the idea well, and our client also loved it.
The symbol depicts both the alphabets “A” and “U”, but something which is very special about the symbol is it also shows a bar graph which showcases the idea of a poll result in the form of a bar graph.
